Dan Ciufo

Dan Ciufo did not set out to build a technology company. He set out to make reforestation legible — to turn the act of planting a tree into something a business could verify, share and stand behind. The result is Evertreen, a platform he co-founded alongside Luca Giordaniello that now connects individuals and companies with tree-planting projects on six continents, each tree tracked by GPS coordinates and monitored from space.

Ciufo is based in London and studied at Cass Business School, the City institution whose alumni tend toward finance and strategy. That background shows in how Evertreen is structured: the platform is not simply a donation portal but a layered offering that separates certified carbon credits — verified under Verra's Verified Carbon Standard and the Gold Standard — from straightforward tree-planting subscriptions, and is careful to say so plainly. Where many platforms blur the line between a planted tree and a retired carbon credit, Evertreen labels each product for what it is.

That transparency is not incidental. It is, by the evidence of how the platform is built and described, a founding principle. The company's monitoring protocol runs from field teams taking geotagged photographs at planting sites, through drone mapping where available, to satellite imagery processed via EOS crop-monitoring technology. Qualifying customers receive login credentials to access that satellite data directly. The platform tracks growth status, photosynthetic activity, nitrogen concentration in plant leaves, water stress and the presence of dry or infertile soil — a level of granularity unusual in the voluntary carbon market.

The scale Evertreen has reached is notable. The work has created more than 485,196 hours of paid employment for local farmers, a figure the platform updates in real time and treats as a metric of equal standing to the environmental numbers. Trees are planted directly by those local farmers, not by contractors at a remove, and projects span Madagascar, Rwanda, Nepal, Mozambique, Honduras, Kenya, the Philippines, Ethiopia and beyond.

On the corporate side, the client list includes PwC, HPE, NTT Data, Iberdrola, HCL and Yahoo. NTT Data is among the platform's most active partners, with its tree count prominently displayed on the Evertreen homepage. Businesses receive a public company profile, a branded forest they can monitor and share, and the option to gift trees to colleagues or clients with personalised certificates. For companies seeking registry-backed offsets rather than tree planting, Evertreen also resells certified credits from projects including a mangrove blue-carbon scheme in Colombia's Cispatá Bay, a natural regeneration project in Ethiopia that holds Gold Standard certification, and a peatland conservation project in Borneo.

Ciufo has spoken about what drives the company in terms that go beyond environmental metrics. Announcing a partnership with Yura Agency, he said: "We are delighted to join forces with Yura Agency in our mission for a greener, more sustainable future. This collaboration showcases our dedication to environmental conservation while empowering local communities. The phrase is characteristic: environmental and social impact named together, neither subordinated to the other.

In a separate partnership announcement, he put it another way: "It's inspiring to work with leaders like Roxana, who recognize that fostering human leadership goes hand-in-hand with nurturing the environment. Together, we're growing more than trees — we're growing a sustainable future, where businesses and individuals take action to make a meaningful difference. The line between the ecological and the human, in Ciufo's framing, is not a line at all.

The platform's individual offering runs on the same logic. Monthly subscribers fund tree planting at Vohidahy in Madagascar, receive a certificate each month and a public impact page updated live, and can cancel at any time — with trees already funded remaining in their name regardless. The CO₂ figures attached to these plans are described explicitly as modelled lifetime estimates, not certified credits. It is an unusual degree of candour in a market where overclaiming is common.

Evertreen is rated Excellent on Trustpilot and has been featured in Forbes. The company's work has been covered by Xraised, whose journalists interviewed both co-founders about the vision behind the platform. What that vision amounts to, in practice, is a bet that rigour and accessibility are not opposites — that the same platform can serve a first-time individual planter and a multinational seeking Verra-verified offsets, and that being honest about what each product is and is not will, over time, prove to be the competitive advantage.