Tools → What's your interviewability score? Free assessment · 8 questions · ~2 minutes

What's your interviewability score?

Most founders are not turned down by the media because their company is too small. They are turned down because nothing about them is ready to be quoted. An editor, a podcast producer and — increasingly — an AI assistant are all doing the same triage: can I describe this person in one sentence, can I check that the sentence is true, and will they say something a reader has not already read this week? Fail any of those and the answer is no, whatever your revenue is.

That readiness is what this tool measures. Eight questions, roughly two minutes, and a 0–100 score for how easy you currently are to feature. It is not a measure of how impressive you are. It is a measure of how little work you leave for the person deciding whether to put you in front of their audience.

What "interviewability" actually means

Interviewability is the degree to which a person can be booked, briefed and published without the outlet having to invent anything. It has four parts, and this quiz scores all four:

A thesis. One specific, arguable position you are known for. Not your job title, not your product — an opinion about your industry that someone could reasonably disagree with.
Proof. Concrete, checkable specifics: numbers you are allowed to say out loud, named customers, a result with a date on it. A producer's real fear is booking a guest who turns out to have nothing but adjectives.
A track record they can see. Existing footage, a podcast appearance, a byline — anything that proves you are comfortable and coherent on the record. The first placement is always the hardest; every one after it is easier.
A findable, consistent identity. Same name, same title, same company description everywhere. This is the part that decides whether an AI assistant can resolve you as a real entity, and it is the part founders most often leave broken.

Why this decides whether AI mentions you at all

Answer engines do not form opinions — they mirror what they can retrieve and corroborate. When someone asks ChatGPT or Perplexity who the notable people in your category are, the model reaches for names that appear, described consistently, across sources it already trusts. A founder with three interviews in reputable outlets and an identical bio on every profile is a resolvable entity. A founder with a large social following and nothing else is, to the model, effectively absent.

That is why the same four things that get you booked by a human editor also get you cited by a machine. Interviewability is not a media metric that happens to help with AI visibility. They are the same metric.

How to read your score

The score is a readiness check, not a verdict on your company. A low score almost always comes from two or three fixable gaps — usually a missing thesis and an inconsistent bio — rather than from anything structural. Most of what moves the number is work you can do in an afternoon, before you pitch anyone.

Questions

Frequently asked

What is an interviewability score?

An interviewability score is a 0-100 measure of how ready a founder or executive is to be booked, briefed and published by a media outlet. It assesses four things: whether you have a specific, arguable position on your industry; whether you have concrete proof you're allowed to state publicly; whether there is existing footage or writing that shows you're coherent on the record; and whether your name, title and company description are consistent everywhere they appear.

How do I get featured in interviews as a founder?

Start with one specific claim about your industry that someone could reasonably disagree with, back it with two or three checkable specifics you have permission to say publicly, and make a canonical bio and headshot available in one place so a producer can book you the same day they ask. Most founders are declined not for lack of substance but because the outlet would have to do that packaging work themselves.

Do I need press coverage before I can get an interview?

No. Prior coverage makes booking easier because it lowers the outlet's risk, but it is not a prerequisite. What replaces it is evidence you'll be a good guest: a sharp point of view stated in writing, and any recording — even a self-made one — that shows you can hold a conversation on the record. The first placement is the hardest; each one after it compounds.

Why does being interviewed affect whether AI tools mention my company?

Answer engines like ChatGPT, Perplexity and Google's AI Overviews build answers from sources they can retrieve and corroborate. An interview in a reputable outlet creates a retrievable document that describes you in third-party terms, and several of them describing you consistently is what lets a model treat you as an established entity worth naming. Content on your own channels alone rarely achieves that, however large the audience.

How long does this assessment take?

About two minutes. It is eight multiple-choice questions, and you see your numeric score as soon as you finish. The detailed breakdown — which band you're in and the specific gaps to close first — is unlocked with your name and email.

Is the interviewability score free?

Yes. The assessment and the full written breakdown are both free, and there is no payment step at any point. You give a name and an email to unlock the detailed result, which is how we know who asked. xraised runs it because the founders who score well are usually the ones we can place, and the ones who don't now know precisely what to fix first — which is worth something to them whether or not they ever work with us.

Ready to be the one they quote?

xraised has published over 1,000 interviews with founders, executives and experts, and distributes them where both readers and answer engines will find them. If your score says you're ready, the next step is an application.

Apply to be featured →