Beyond Think Twice: Dr. Haden A. Land on AI, Fiction, Film & the Future
Dr. Haden A. Land, Hon. D.Sc., D.H.L., D.A.S. — Author of the book, “THINK TWICE", Executive Producer & Investor, CEO, CTO, & Board Director
Dr. Haden A. Land, author of Think Twice, CEO, CTO, board director, and executive producer, returns with a progress report across four fronts: a nonfiction book that is finding readers and executive coaches, a fiction follow-up, an independent film, and an AI infrastructure startup. His central message is that most people are not yet preparing adequately to succeed in the AI business environment, and that the future will reward synergy between humans and AI rather than raw computation alone.
The English edition of Think Twice: Getting More Out of Your Own Human Intelligence appeared in July. Land reports roughly 150 copies purchased, split about 50% paperback, 47% hardcover and 3% ebook. The book has collected 34 posted reviews, 13 across Amazon sites and 21 on Goodreads, averaging 4.92 out of 5.
Readers consistently point to the book's breadth and depth, which Haden links to its extensive research, nearly 40 illustrations, reflection questions, and roughly 50 personal and professional stories. A Spanish edition is expected within about 30 days.
In person, Haden held his first book signing at a conference in Laurel, Maryland, where he was also presenting on futuristic technologies and running an author's corner. A second signing is planned for November 7 at a bookstore in Cape Coral, Florida.
Haden originally intended the book as a self-help resource that readers could dip into for the parts relevant to them. What surprised him was the response from the executive coaching profession. Two well-recognized coaches contacted him and have since signed agreements to use the book within their client programs, which positions it as a tool for corporate coaching as well as individual readers.
Haden says he had not planned to write until retiring next year, but watching earlier predictions about AI come true accelerated the first book, and the "author itch" followed. Where Think Twice was strictly factual, his new novel is a fictional retelling of something that really happened.
The tentative title is Forever Sisters, a murder mystery set within one family and the turbulent years that followed. Because of the sensitive subject, every person, place, and time frame is replaced with pseudonyms, which required building an elaborate mapping matrix. A colleague who lived through the true story co-authors under a pen name.
The research drew on old newspaper articles, police reports, interviews, personal notes and legal proceedings. He describes the project as a form of closure for the family involved. At roughly 250 pages against 473 for Think Twice, he expects publication within about 35 to 45 days, and says a strong reception could lead to a screenplay.
Haden is the executive producer and lead investor of The Absence of Violet, written and directed by Jack Jekirin, with Sean Patrick Burr producing. His interest began when the director presented the project at a WeFunder fundraising event; Land made an initial investment, then advised the team and invested further. He ties his enthusiasm to a long-held belief in moving from STEM to STEAM, noting he studied acting, drawing and film production alongside science and mathematics.
Three misfits receive letters from a friend who vanished seven years earlier and have five days to find her. The film blends a time-limited search with magical realism and surrealism, while examining social disconnection and loneliness. Production is scheduled to begin in November in a port town in Washington State, casting is nearly finished, and Haden says the film is fully funded through production, with about $100,000 still sought for marketing and distribution.
He hopes viewers reflect on the real impact of loneliness, especially for older people. He cites the World Health Organization and U.S. health bodies on its links to physical and mental decline, and quotes increased risks of 29% for heart disease, 32% for stroke and 50% for dementia.
Haden is also involved in the AI startup, InfraSight360, incorporated in March of this year by three founding directors, and his role is predominantly financial. It is currently focused on patent protection and has beta customers, with a more visible market presence expected as the year turns.
The company targets a simple question: rather than only building more AI compute, how can organizations get more useful performance from what they already run? Unlike monitoring tools working at the application, operating system, or infrastructure level, InfraSight360 operates at the micro-architectural level, examining CPU, GPU, memory, storage, and network behavior and connecting it to what applications are doing.
The stated goals are better application performance, higher utilization of costly compute, lower power consumption, and reduced infrastructure costs. Longer term, Land describes a path from observing and analyzing toward predicting problems, recommending changes, and automatically optimizing workloads for performance, cost, power, and cooling. He raises the possibility of gaining 20 to 30% more from existing infrastructure, which matters amid public resistance to new data center footprints.
Beyond infrastructure, Haden points to healthcare, environmental protection, public safety, education, and poverty. Examples include more accurate diagnostics and faster drug discovery, quicker climate modeling and disaster management, and better emergency response and protection of critical infrastructure.
Haden draws on 35 years on academic boards across four universities, including two periods as chairman, and on leading research and development for a $10 billion Lockheed Martin business. He highlights the relationship between humans and AI is shifting from tool use to collaborative partnership, with AI complementing or replacing many convergent problem-solving tasks, though not necessarily creative ones.
He predicts new career paths created by blending convergent and divergent domains, naming roles such as quantum linguist, neuromorphic architect, roboticist counselor, and biomimicry analyst. From a neuroscience angle, he says people are unprepared to strengthen their central executive network by better leveraging their default mode network, which is the skill he says Think Twice helps readers develop.
Connect with Dr. Haden A. Land on LinkedIn to learn more, and grab his book “THINK TWICE: The Lost Half of Human Intelligence and How to Get It Back” on Amazon: https://www.amazon.com/dp/B0H7X9RG8N.
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