Business & General

Empowering Sales Teams Growth

Anna A. Frazzetto — Founder & CEO of AFM Strategic Partners, and the author of the book "Sales Leadership in Action"

In this Xraised episode, we sit down with Anna Frazzetto, Founder and CEO of AFM Strategic Partners, a number one sales producer for 17 consecutive years, keynote speaker, and author of the standout new book Sales Leadership in Action: 100 Tips for Coaching Reps, Building Culture and Closing Deals. With decades of experience driving revenue growth across organisations of all sizes, Anna brings a level of real-world credibility to the conversation that is rare in the sales leadership space.

The spotlight falls squarely on her book, which distils a career’s worth of hard-won insight into 100 actionable tips for leaders who want to coach more effectively, build winning team cultures, and close more deals. Anna wrote it because most companies still treat sales training as a one-time event and wonder why results don’t follow. Her core belief is that every team is unique, and methodology only works when it is tailored to the people and the business behind it.

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