Sustainability

Energy Restoration Community Impact

Roger Ford — President, Eureka Energy

In this episode, we welcome back Roger Ford, President of Eureka Energy Corporation, for his third appearance on Xraised. This conversation goes deeper into the human side of Eureka’s mission and the growing partnership with Evertreen, the global reforestation platform connecting businesses to measurable, traceable environmental impact.

Roger opens with something rarely heard from an energy executive: a genuine reflection on what it feels like when sustainability becomes visible. Not a paragraph in a corporate report, but trees in the ground, tied to real communities, real land, and real workers. For Eureka, the Evertreen partnership is not performative environmentalism. It is an extension of a core philosophy rooted in stewardship, circular economics, and the belief that conservation is a conservative principle, not a political one.

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