Artificial Intelligence

Keeping Girls In Sport

Pratim Das — CEO & Co-Founder, Striide Sports

In this Xraised episode, we sit down with Pratim Das, CEO and Co-Founder of Striide Sports, a technology leader with over 20 years of experience across AWS, Microsoft, and Capgemini who made a deeply personal decision to redirect his expertise toward one of sport’s most overlooked challenges: the mass dropout of girls from physical activity.

Pratim opens by reflecting on how his years at the forefront of cloud and AI technology taught him a fundamental lesson: technology only truly matters when it improves access, trust, and real human outcomes. That philosophy became the foundation for Striide when data he encountered through his work with the ECB’s ESG committee revealed just how many girls were leaving sport, and as a father to a daughter who loves sport, he found that impossible to ignore.

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