Lahiru Wickramasinghe Discusses Roopa Hala: Revolutionizing Sinhala OTT Streaming for Global Audiences
Lahiru Wickramasinghe — CEO of Evoke
In this engaging interview, Lahiru Wickramasinghe, CEO of Evoke Digital Australia, shares his journey of creating Roopa Hala, Sri Lanka’s largest and premier Sinhala-language OTT streaming platform. Launched in 2024, Roopa Hala offers over 1,500 hours of curated Sri Lankan content, including more than 500 Sinhala films, and features a mix of classics, new releases, blockbusters, and exclusive podcasts. With content available across multiple platforms like web, mobile apps, and smart TVs, Roopa Hala is empowering Sri Lankan expatriates worldwide to stay connected to their cultural roots through high-definition, ad-free streaming.
Lahiru explains that the idea behind Roopa Hala stemmed from a significant gap in the market: a centralized, premium streaming platform dedicated to Sri Lankan cinema. With a strong focus on the Sri Lankan diaspora, the platform not only provides access to a rich library of films but also offers support to local creators, ensuring that their work is visible on a global stage.
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