Nabil Tabet on Fleet Tracking, AI & ROI-Driven Tech | IoTab
Nabil Tabet — President, IoTab
Nabil Tabet, President of IoTab, has built his Montreal-based company on a straightforward conviction: most businesses with vehicles and equipment in the field are flying half-blind, and closing that visibility gap requires more than selling them a GPS device. The single most important takeaway from his conversation with Myles on Xraised is this: technology should adapt to the business, not the other way around, and every solution IoTab recommends must prove its worth through a measurable return on investment.
At its core, IoTab helps companies track and monitor their trucks, trailers, heavy equipment, and tools. The hardware side of that offer — GPS trackers, dashcams, and tablets is visible and tangible, but Nabil redirects the conversation to what matters more.
"Tracking is pretty easy. There's a ton of tools available on the market to only track a location." What sets IoTab apart, he explains, is that the team goes deeper: mapping a client's entire workflow, identifying where time is lost, where errors occur, and where processes can be improved before recommending any specific product. Once the right tool is chosen, IoTab handles integration and training so teams actually use what they've invested in.
Dashcams illustrate the breadth of this approach particularly well. A camera mounted on a windshield doesn't just record the road; it can protect a driver unfairly blamed for an accident, provide proof that a job was completed, and serve as material for ongoing driver training. In his framing, it gives the business "a witness available every time in their operations."
Nabil spent the earlier part of his career in B2B sales, which gave him an unusually clear view of two worlds that rarely communicated effectively with each other: technology providers with genuinely powerful tools, and field-operations businesses that needed those tools but had no clear path to adopting them.
The gap wasn't a lack of ambition on either side; it was a middleman problem. Companies didn't always know what was available, and even when they chose a solution, the implementation work that followed was daunting without dedicated technical support. IoTab was created to sit exactly in that space: doing the consulting work to match client to technology, then staying involved through setup, integration, and training to ensure the investment delivers.
Not according to Nabil, and his reasoning is worth unpacking. Most business owners, he observes, make decisions by intuition. But intuition, he argues, is not some mysterious sixth sense; it is the accumulated weight of all the information and experience a person has absorbed over time. A seasoned industry professional and a newcomer can look at the same situation and arrive at very different instincts precisely because their underlying data sets are different.
That framing reframes the role of data entirely. Rather than something that overrides instinct, data is what sharpens it. IoTab's job, in this sense, is to give clients richer, more reliable information so that the instincts of their managers and operators become more accurate over time. Nabil is direct on this point: "I listen to my intuition, but I also check the facts before making a decision."
Nabil acknowledges the headlines and the speculation, but narrows his focus to what he actually sees changing at the operational level: the speed of software development.
A custom application that would once have taken months or even years to build can now be produced in a fraction of that time. For IoTab's clients, this is a profound shift. Many small and mid-sized businesses grew without formal technology infrastructure: their workflows evolved organically and don't map neatly onto any off-the-shelf platform. Historically, that meant an uncomfortable choice between expensive enterprise software that required the company to change how it operated, or doing without.
AI-assisted development removes that constraint. IoTab can now build bespoke applications that conform to how a company actually works, automating parts of operations that were previously too idiosyncratic to systematise. "We can just create a custom app very quickly, very efficiently, and it helps the company to improve their technology side," he explains — and he believes this particular implication of AI is still underappreciated across the industry.
Return on investment is, by Nabil's own account, one of his deepest professional passions. When he talks about what he wants IoTab's legacy to be, particularly across the Quebec market, where he sees significant untapped potential for technology adoption, he doesn't reach for growth metrics or market share. He describes the pride he feels when a company invests in the right tools and gets meaningfully more back than it spent: time saved, costs reduced, or employees simply able to do their jobs with less friction.
That orientation keeps IoTab's proposition grounded. The technology is never the point in itself. The point is whether it makes a measurable difference for the people using it, and Nabil believes that if IoTab becomes synonymous with that outcome, it will have earned its place in the market.
Learn more about IoTab and explore their solutions at https://iotab.ca.
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