Business & Entrepreneurship

Scaling D2C Brands: How Data, Storytelling, and Fractional Leadership Drive Sustainable Growth

Phil Irvine — Fractional CMO & Growth Advisor, PI Growth Advisors LLC

In this episode of Xraised, we sit down with Phil Irvine, Fractional CMO and Growth Advisor at PI Growth Advisors LLC, to explore how modern direct-to-consumer (D2C) brands can unlock long-term, sustainable growth by combining data-driven acquisition with authentic storytelling.

Named one of Business Insider’s “42 Rising Stars in Adtech”, Phil has spent over two decades transforming underperforming digital businesses into powerful growth engines — scaling startups to $1B+ through customer-centric marketing operations that deliver measurable results.

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