Selma Kadiric: Building VAgency as a Premium Virtual Assistant Company
Selma Kadiric — Founder, VAgency Limited
For today's founders, consultants, and small business owners, the scarcest resource isn't money — it's time. Reclaiming it is exactly the problem VAgency Limited was built to solve.
Selma Kadiric is a UK-based entrepreneur and the founder of VAgency Limited, a virtual assistance firm that serves founders, consultants, creatives, and small business owners. With over 14 years of executive support experience — including contracts with global organisations such as Bank of America, Citi, and GlaxoSmithKline — she has built the business on a foundation of professionalism, discretion, and genuine long-term partnership. Her background spans executive assistant and PA functions, operations management, calendar and inbox management, bookkeeping, travel arrangements, and broader business support.
VAgency's philosophy centres on pairing clients with consistent, long-term support rather than a revolving door of freelancers. The company operates with strict GDPR compliance and professional indemnity insurance, making confidentiality and data integrity a cornerstone of its offering.
VAgency provides a comprehensive range of remote business support services, including:
Executive and personal assistance — calendar management, inbox management, and communications. Operations support — internal project coordination, document handling, and process organisation. Bookkeeping and administrative support. Travel arrangements and personal shopping. Research and data management.
The firm targets clients who value warmth, clear communication, and trust — and who are ready to delegate, even when that feels uncomfortable.
VAgency operates within one of the UK's fastest-growing professional services sectors. The UK virtual assistant services market was valued at approximately USD 773 million in 2024 and is projected to reach USD 4.3 billion by 2030, representing a compound annual growth rate of around 33.9%. Demand is being driven by the normalisation of remote work, rising costs of full-time hires, and the increasing need for flexible, scalable operational support among smaller businesses and founder-led companies.
For clients, the economics are compelling: engaging a virtual assistant eliminates overhead costs associated with a permanent employee — no employer's National Insurance, no office space, and no recruitment fees — with businesses paying only for the hours and tasks they need.
Selma has positioned VAgency not as a traditional VA marketplace but as a dedicated partnership model. Clients who work with VAgency are matched with Selma and her team for ongoing, relationship-driven support — rather than task-by-task transactions. This approach is reflected in the consistent, high-quality testimonials VAgency has received from clients such as Where You At, Roots Academy, and Renaissance Advisory Services.
Selma is multilingual — fluent in English, Bosnian, and Croatian — which extends the firm's capability for international clients and cross-border tasks. VAgency has also earned broader industry recognition: Selma has been featured in Business Insider and is a recipient of the Global Recognition Award.
VAgency's ideal clients are founders, consultants, creatives, and small business owners who have a steady flow of work but limited time, value trust and clear communication, and are looking for a long-term support partnership rather than ad-hoc freelance help. The firm also emphasises care around professional confidentiality — particularly relevant for clients whose work involves sensitive data or client-facing operations.
In conversation with Myles, Selma discussed the founding story and philosophy behind VAgency, the importance of genuine delegation for busy founders, and what it truly means to act as a trusted operational partner for a growing business. Her interview is essential listening for any entrepreneur exploring how professional virtual assistant support can create space for strategic growth.
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