Tech

The $1 Trillion Gift Card Market: Paul van der Schueren on the Future of Digital Commerce and Payments

Paul van der Schueren — President, OGLOBA

The global gift card market has surpassed $1 trillion in annual transaction volume, and its rapid growth is reshaping the future of payments, loyalty, and digital commerce. In this insightful conversation, Paul van der Schueren, President of OGLOBA, shares an in-depth perspective on why gift cards have evolved far beyond simple gifting becoming a strategic financial and customer engagement tool for retailers, banks, employers, governments, and digital platforms worldwide.

Paul explains how gift cards now sit at the intersection of payments, incentives, loyalty programs, and digital distribution, making them one of the most powerful instruments in modern commerce. He explores the balance between physical and digital gift cards, highlighting why both formats continue to coexist with digital adoption accelerating through mobile usage, e-commerce, and instant delivery.

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